I Heart Natural Beauty: Make your eye cream work for you

Hope you had a lovely weekend? Mine involved dog walking (my neighbour has let me loose on his cocker spaniel - just a pup - LOVING it), getting back into the gym now my cough has subsided, spending a lovely evening with friends and fizz and a good old retail therapy fix. A gluten free cupcake topped it all off with a cup of herbal tea this afternoon in Salisbury (an old English market town with one of the world's most admired cathedrals - but the tea shops monopolised my attention). Lovely. 

Now, onto business - crow's feet are the topic of the day. If you don't already use an eye cream, it's never too late to get into the game. I've used one since my late teens and I'm glad I did. Dab it on with your ring finger, less pressure this way. I wouldn't advocate using the product as close to the eye as this picture demonstrates. The skin tissue is very absorbent here and will soak up the cream like blotting paper. In fact, I've heard that plastic surgeons report finding a build up of product in some women's eye sockets when doing eye ops. I would suggest using in the area where crow's feet are (or would be, if you're lucky enough not to have any). It's worth going out to the corners and slightly down to the cheek bone there as we forget that eye wrinkles can cover a lot of ground.

The jury is out on whether it's worth applying cream under the brow bone. I did so for years (with the idea of firming this area which droops over time) but many in the industry believe this is a waste of product and time. It can't hurt to be generous but underneath the eye is most important. But don't stop just yet...you can also dab eye cream from the sides of the nostrils down to the sides of your mouth. This is another area where ageing starts to show; the lines here deepen over time and of course get so much worse in smokers. In fact, if you do smoke (naughty!) then it's worth dabbing the eye cream on the skin immediately around the mouth - ever heard of the expression 'cat's bottom mouth'? It's a horrible but accurate way to describe a smoker's bouche over time. I have no idea how La Moss gets away with it.

I tend to pop my eye cream under my moisturiser. The most important thing is to remember to use it morning and night. You'll see a difference.